1. Kugadzira Nharembozha "Traffic Capture": Iyo Spatial Breakthrough Simba re LED Caravans

Dambudziko guru rekushambadzira kwekunze nderekutyora zvipingamupinyi zvenzvimbo dzakatarwa. Iyo LED Caravan, "mobile media station," inopa mhinduro. Iyo modular dhizaini inobvumira kukurumidza kuchinja. Inogona kufambisa kuburitswa kwechigadzirwa chitsva munzvimbo yekutenga mangwanani, kuenda kunharaunda yekudyidzana kwevabereki nemwana masikati, uye yobva yatepfenyura nyaya dzemhando pamutambo wemimhanzi manheru, ichisvika kune vakawanda vateereri zuva rese.

Kuenzaniswa neratidziro yakamira yemabhodhi echinyakare, zviratidziro zvine simba zvemakaravhani eLED zviri kupinda zvakanyanya. Mumigwagwa ine vanhu vakawanda, mavhidhiyo ekuratidza zvigadzirwa anoratidzwa pamasikirini emhando yepamusoro anobva atora pfungwa dzevari kuseri kwemahwindo emotokari. Pamisika yakazara vanhu, kupuruzira ruzivo rwekusimudzira, rwakasanganiswa neruzha uye mwenje mhedzisiro, inogona kushandura vanopfuura-nekuti vataridzire. Chinwiwa chakamboshandisa boka remakaravhani matatu kugadzira nhare yekushambadzira matrix munzira huru yeguta, ichityaira kuwedzera kwe37% kwekutengesa muzvitoro zviri pedyo mukati mevhiki.

Kuchinja-chinja kwayo kunoputsa zvipingamupinyi zvezvakatipoteredza. Pamisasa isina simba rakagadziriswa, karavhani yakavakirwa-mukati simba system inoibvumira kuridza mhando zvinyorwa. Kunyangwe muchiedza chezuva chemasikati makuru, skrini inogadzirisa kupenya kuti ive nechokwadi chemifananidzo yakajeka. Kunyangwe kuchinaya, kunze kwekaravhani yakavharwa inoita kuti zviitwa zvekusimudzira zvienderere mberi, zvichibvumira mameseji emhando kuti asvike kune vateereri kunyangwe zvipingamupinyi zvemamiriro ekunze.

2. Kugadzira Inonyudza uye Inopindirana "Experience Engine": Iyo Engagement-Kugadzira Simba re LED Caravans

Kiyi yekubudirira kwekushambadzira kwekunze ndeyekuvharisa musiyano uripo pakati pemhando nevateereri. Makaravhani e LED anowedzera tekinoroji kugadzira inonyudza uye inopindirana zviitiko.

Pakukwidziridzwa pasina Indaneti kwezvinhu zvevatengi zvinokurumidza kufamba (FMCG), karavhani inogona kushandurwa kuita "mobile experience station." Vashanyi vanosarudza zvavanofarira pascreen, uye muchina wekaravhani wakavakirwa-mukati wekutengesa unogovera chigadzirwa chinoenderana. Iyo yese maitiro inotungamirwa nechidzitiro, kukwenenzvera chiitiko uku uchisimbisa brand memory kuburikidza nekuona kusangana. Imwe mhando yerunako yakamboshandisa karavhani ye "virtual makeup test" mushandirapamwe, uko skrini yakatora zviso zvechiso uye yakaratidza makeup maitiro munguva chaiyo. Mushandirapamwe uyu wakakwezva vanhukadzi vanodarika chiuru uye wakawana mukana wekutendeuka pasina Indaneti we23%.

Zvinotonyanya kukosha, inopa mhinduro ye data pakarepo. Iyo yekuseri kwechidzitiro inogona kuteedzera data senge nhamba yekudyidzana, nguva yekugara, uye zvakakurumbira zvemukati, zvichibatsira timu yekushambadzira kugadzirisa maitiro munguva chaiyo. Kana vhidhiyo yedemo yechigadzirwa ikaonekwa yakadzikira mukuita, inogona kukurumidza kuchinjika kune yakawanda inobata ongororo yezvinyorwa, kushandura kushambadzira kwekunze kubva pakushambadzira kwemapofu kuenda kune kwakanangwa mashandiro.

Kubva panharembozha kusvika kumharidzo ine simba, kubva kushanduko inopindirana kuenda kugadziriso yezvakatipoteredza, makaravhani eLED anobatanidza zvakadzama hunyanzvi hwekuita nezvinodiwa zvechiitiko, achipa mhinduro-yakatenderedza yekusimudzira kwekunze iyo inosanganisa "kufamba, kukwezva, uye simba rekushandura", ichiva chishandiso chakakosha chemhando dzemazuva ano kukunda musika wekunze.