Kana zvikwangwani zvechinyakare zvakamirira kuonekwa munzvimbo dzakasimba uye kushambadza kwepamhepo kunonyudzwa muhuwandu hwemashoko, mhando dzinogona sei kunyatsopinda munzvimbo yeruzhinji yekuona? Marori ekushambadzira e LED, ane huviri huviri hwekugona kutonga kwechidzitiro uye kupinza chaiko, ave chombo chepamusoro kugadzirisa dambudziko rekuratidzwa kwechiratidzo. Haisi iri nyore nharembozha, asi seti yeyakanyatso gadzirwa brand exposure system.
Danho 1: Shandisa "zvinoyerera zvinoonekwa mamaki" kubata nzvimbo dzakakwirira dzekutarisisa
Dynamics inopwanya statics, mhirizhonga yekuona inopwanya denderedzwa: Munguva yekupatsanurwa kweruzivo, kupenya kwepamusoro, kuzorodza-kwepamusoro-reti ye LED hofori skrini ine pfungwa yekudzvinyirirwa kwekuona. Ingave vhidhiyo inokatyamadza inoridzwa uchityaira kana posita ine simba paunomira pamwenje dzvuku, kuita kwayo kwakakura kupfuura kushambadza kwakamira. Pakaburitswa mota nyowani yerudzi rwemotokari ine simba, rori yekushambadzira ye LED yakaridza 3D dhizaini yemota muchiuno munharaunda yebhizinesi yepakati. Chiedza chinotonhorera uye mumvuri zvaikwezva vaipfuura kuti vamire uye vapfure, uye vhoriyamu yekuparadzira yega yega yemapuratifomu evhidhiyo mapfupi yakapfuura miriyoni imwe.
Gadzira "kusangana-maitiro" kushamisika kuratidzwa: Nzvimbo yemabhodhi akagadziriswa inofanotaurwa, nepo nzira inofamba yemarori ekushambadzira e LED yakazara ne "kusangana-pfungwa". Inogona kungoerekana yaonekwa mune isina kuchengetedzwa zuva nezuva zviratidziro zvevanhu vanotarirwa-panzira yekuenda kubasa, panguva yekudya kwemasikati, munzira yekuenda kunotenga-kugadzira isingatarisirwe brand yekuonana mapoinzi.
Gadzira musoro uye konzeresa magariro fission: Yakasarudzika uye yekugadzira dhizaini yemuviri kana inopindirana zvemukati (senge scanning code kutora chikamu, AR kudyidzana) zvinogona nyore kuve zvemagariro media.
Danho rechipiri: Shandisa "chaiyo nhungamiro" kuti uwane kufukidzwa kwakanaka uye kuramba kuratidzwa kusingashande.
Crowd sniping: Rega kushambadza kudzingirire boka rakanangwa: Ongororo yakadzama yemepu yekupisa yeboka revatengi vanovavarirwa (senge nzira dzekuenda dzevashandi vemuhofisi, mapaki evana amai vadiki, matunhu ekutenga vatengi vepamusoro-soro), uye nzira dzekutyaira dzakasarudzika. Munguva yechikoro, chikoro chedzidzo yevacheche chakatumira marori ekushambadzira nemarori kuti avhare nzvimbo dzekugara dzepamusoro-soro nekireshi dzakatenderedza guta zvakanyanya kubva 3 kusvika 5 pm pakati pevhiki, ichisvika zvakananga kuboka revabereki vepakati, uye huwandu hwekutaurirana hwakakwira ne45% mukati mevhiki.
Scene yekupinda: Saturation kuratidzwa panzvimbo dzakakosha dzesarudzo: "Saturation kurwisa" kunoitwa munzvimbo dzakakosha uko vatengi vanotarirwa vanogadzira kudiwa. Isati yatangwa chirongwa chezvivakwa, mota dzekushambadzira dzinoramba dzichitenderera munharaunda dzakatenderedza mapurojekiti anokwikwidza edzimba; panguva yezviratidziro zvakakura, mabhureki anotora chikamu anoratidzwa zvakanyanya pamusuwo wenzvimbo uye migwagwa mikuru yakapoteredza; catering brands inotarisa kuvhara nzvimbo dzehofisi nenzvimbo dzekugara pamberi pekudya kwemanheru. Munguva yemwaka wepamusoro-soro wekudya kwemanheru-husiku muzhizha, chikuva chehupenyu hwemuno chakaisa mota dzeruzhinji mumisika yehusiku yakakurumbira uye zvitoro zvebarbecue kubva 6 kusvika 9 pm manheru ega ega kutepfenyura ruzivo rwekuderedzwa kwevatengesi, ichityaira GMV yepuratifomu kukura ne25% vhiki-pa-vhiki.
Nguva nenzvimbo musanganiswa: kaviri bhonasi yenguva yepamusoro + yepamusoro nzvimbo: kukiya mumharadzano ye "peak traffic time + musimboti wenzvimbo". Semuenzaniso, panguva yemanheru epamusoro pemazuva evhiki (17:30-19:00), vhara mharadzano yepakati peguta CBD; mukati memazuva ekupera kwevhiki (10:00-16:00), tarisa kunzvimbo dzezvitoro zvikuru uye masuo emigwagwa yevanofamba netsoka kuti uwedzere kukosha kwekuratidzwa panguva imwe neimwe.
Danho rechitatu: Shandisa "data rakavharwa loop" kuti urambe uchiwedzera kuratidzwa
Mhedzisiro yekuona: Nerubatsiro rweGPS track yekutevera, gara nguva nhamba, uye preset yekupedzisa nzira yekutarisa, iyo yekushambadzira kusvika uye density zvinoratidzwa zvakajeka. Nemagadzirirwo akareruka ekushandura akadai seasina kodhi kodhi scanning uye kuderedzwa kodhi kuregererwa, kushanda kwekuratidzwa munzvimbo yega yega kunoongororwa.
Agile optimization iteration: Kurumidza gadzirisa mazano anoenderana nemhinduro yedata. Kana kuratidzwa kwekushandurwa kwebhizimusi redunhu A rakakwirira, kuwanda kwekutumira munzvimbo ino kuchawedzerwa nekukurumidza; kana kusangana kwevanhu munguva B kuchitonhora, zvirimo zvinoridzwa munguva ino zvichagadziriswa kana nzira ichagadziriswa.
Izvo zvakakosha zvemarori ekushambadza eLED kusimudzira kuratidzwa kwemhando kubva "kungomirira kumirira" kuenda ku "kushingaira kurwisa". Inobvumira kushambadza kuti kurege kunyudzwa muruzha rwekumashure, asi kunyatsocheka munzira yehupenyu yeboka rinotariswa nehupo husingarambiki hwekuona, zvichigadzira yakakwira-yakasimba brand memory kukanganisa zvakare uye zvakare. Kusarudza rori yekushambadzira ye LED ndeyekusarudza nzira nyowani yekuratidzira yemhando iyo inonyanya kuita, yakanyatsojeka, uye inoshanda zvakanyanya. Tora chiito ikozvino uye ita kuti brand yako itarise yekufamba kwemadhorobha!
Nguva yekutumira: Jul-16-2025