Mukufamba kweguta, chimiro chekushambadzira chiri kuitika kusati kwamboitika shanduko. Sezvo zvikwangwani zvechinyakare zvishoma nezvishoma zvichiva zvekumashure uye masikirini edhijitari anotanga kutonga mudenga remudhorobha, matrailer ekushambadza enharembozha eLED, nekufamba kwawo kwakasiyana uye kukwezva kwetekinoroji, ari kutsanangurazve kukosha kwezviyero zvekushambadzira kwekunze. Zvinoenderana neazvino "2025 Global Advertising Forecast" yakaburitswa neGroupM (GroupM), digital out-of-home advertising (DOOH) ichaita 42% yemashandisirwo ekunze ekushambadzira ekunze, uye LED mobile screen trailers, sevatakuri vekutanga kwemaitiro aya, vari kuita hutsva hutsva mukushambadzira kwema brand pachiyero chegore che17%.

Kupwanya masheti emuchadenga: kubva pakuratidzira kusvika pakupinda kwepasirese

Munzvimbo yezvemari yeLujiazui muShanghai, motokari inoshambadzira nhare ine P3.91 yakakwirira-tsanangudzo ye LED skrini iri kupfuura zvishoma nezvishoma. Iwo anoshambadzira ekushambadzira ari pachiratidziro anoungira nehofori skrini pakati pezvivakwa, ichigadzira "denga + pasi" matatu-dimensional yekukurukurirana modhi iyo inowedzera kuratidzwa kwechiratidzo ne230%. Kuenzaniswa neyekunze midhiya yekunze, LED mobile screen trailer yakapwanya zvakazara zvipingamupinyi zvenzvimbo, ichienderana neakasiyana mamiriro. Kungave kunzvimbo dzesevhisi dzemumigwagwa, nzvimbo dzemitambo yemimhanzi, kana nzvimbo dzenharaunda, vanogona kuwana "pese pane vanhu, ndipo pane ads" kuburikidza nekufamba kune simba.

Kuyerera uku hakusi kungopaza nepakati penzvimbo yemuviri chete asiwo kunoshandura kugona kwekutaurirana. Zvinoenderana nefungidziro yeQYResearch, musika wepasi rose wezvikwangwani zvekushambadza ucharamba uchikura pamwero wekukura kwepagore we5.3% muna 2025. Kusvika kwesimba kwematrailer enharembozha kunoderedza mutengo pazviuru zvinoonekwa (CPM) ne40% zvichienzaniswa neyechinyakare static ads. MuJiangsu, rudzi rwaamai nevacheche rwakawana 38% yekutendeuka pasina Indaneti kuburikidza nerwendo rwemotokari dzinoshambadza, zvichiwedzerwa nemakuponi emuchitoro. Huwandu uhu kakapetwa ka2,7 pane zvechinyakare kushambadza kwekunze.

Green Kukurukurirana Pioneer: kubva pakushandisa zvakanyanya modhi kusvika kukusimudzira kwakasimba

Muchirevo chekusarerekera kabhoni, LED nhare mbozha matiraira inoratidza yakasarudzika mabhenefiti ezvakatipoteredza. Simba rayo rekuchengetedza simba rekushandisa, rakasanganiswa neakaderera-simba P3.91 skrini, rinogona kuita girini kushanda kwemaawa gumi nemaviri pazuva, kuderedza kabhoni emissions ne60% zvichienzaniswa neyakajairwa kunze kushambadza.

Uhu hunhu hwezvakatipoteredza haungoenderane negwara remitemo asi zvakare hunoshanda sechishandiso chine simba chekusiyanisa mhando. Pasi pekukurudzira kweChina "New Quality Productivity" nzira, chikamu che photovoltaic magetsi ekushambadzira magetsi anotarisirwa kusvika 31% ne 2025. Kushandiswa kwakapararira uye kufamba kwemagetsi e-solar-powered LED trailers muchikwata che LED mobile screen trailer inobvumira kushanduka kunoshanduka mushure mezviitiko zvakakura, kudzivisa kushandiswa kwechinyakare kwemararamiro emararamiro.

Ramangwana rave pano: kubva kune vatakuri vekushambadzira kuenda kune smart node dzemaguta

Kana husiku hwava, chidzitiro che LED nharembozha chidzitiro chinosimuka zvishoma nezvishoma uye chinochinja kuenda kudhorobha rekuburitsa ruzivo rwekukurumidzira, kutepfenyura mamiriro emigwagwa uye yambiro yemamiriro ekunze munguva chaiyo. Iyi yakawanda-inoshanda hunhu inoita inotungamirwa nhare mbozha dhiraivha kupfuura iri nyore kushambadzira inotakura uye ive chikamu chakakosha cheguta rakangwara.

Yakamira panguva ya2025, ma LED enharembozha maturarera ari kutyaira indasitiri yekushambadzira yekunze kuti ashanduke kubva pa "kutenga nzvimbo" kuenda ku "kuteerera kubhidha." Kana tekinoroji, hunyanzvi, uye kusimudzira zvakabatanidzwa zvakanyanya, iyi mabiko edhijitari ane simba haangoshande seyepamusoro injini yekutaurirana kwemhando asi zvakare inove chiratidzo chinoyerera chetsika yemaguta, ichinyora zvitsauko zvakashinga mune ramangwana rekutengesa nyika.